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Case Study / Delivering Insights to the Global Sports Community

Delivering Insights to the Global Sports Community

Stats Perform is changing the game with artificial intelligence and machine learning.

As a global leader in sports intelligence and a data partner to teams in the NBA, NFL and MLB, Stats Perform is in the business of helping sports teams win. STATS Edge, the Company’s artificial intelligence-assisted software, pairs event data with video to enhance match preparation. STATS Edge analyzes a team’s performance, comparing playing styles and formations during matches to deliver deeper insights and smarter strategies.

The idea behind STATS Edge is to give the end-user the ability to find meaningful insights from a game.

Jennifer Hobbs, Artificial Intelligence Scientist, Stats Perform


Year of Investment: 2014
Portfolio Status: Current
Headquarters: Chicago, IL

Sports software, data, and content platform.

Stats Perform is a leading provider of data, sports research, news and video content, and artificial intelligence-powered solutions to sports media and broadcasters, technology companies, global brands, sportsbooks, teams and leagues, and fantasy sports providers. The Company powers storytelling through natural language generation for sports broadcasters and tech companies, unlocks player props and precise projections for sportsbooks, and generates predictions to improve team performance and player evaluation. Stats Perform collects more than 30 million unique data points and distributes them to more than 1,800 customers reaching over 3 billion sports fans a year.

Stats Perform was founded in 1981 and is based in Chicago, IL, with operations worldwide.

Vista Equity Partners completed a buyout of the STATS, LLC business from Fox and the Associated Press in June 2014 and subsequently merged STATS with Perform, a provider of B2B sports data, when Perform was acquired by STATS in July 2019 from DAZN Group.

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