Other times, VCG has played a more traditional consulting role for Trintech. For example, when the company started using a marketing automation system, VCG helped ensure the implementation went smoothly and offered advice on how to promote successful company-wide adoption of the software. Mackintosh describes Trintech’s relationship with VCG as collaborative and flexible. Both parties have the same goal: to build the value of the organization.

The VCG team played a strategic role in helping Trintech implement and formalize how it manages and identifies existing and potential customers. This renewed focus on customer success and marketing metrics was well-received throughout Trintech and helped Mackintosh and her team make better decisions across the board.

Since implementing a new customer management strategy, Mackintosh was able to leverage insights to improve Trintech’s go-to-market strategy, how it prioritizes sales focus areas and how it views the total addressable market.

Since joining the Vista family and under Mackintosh’s leadership, Trintech has tripled its customer base and doubled its revenue. With its grasp on the market and strategic organic and inorganic growth, Trintech is expected to further expand its reach and customer portfolio.

Please see the “Case Studies” section of the Disclosures page for important information about these Case Studies.