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Case Study / Rebuilding Trust in the Media-Buying Ecosystem

Rebuilding Trust in the Media-Buying Ecosystem

Mediaocean is using blockchain to bring end-to-end transparency to the media ecosystem.

Mediaocean, the leading provider of advertising software, partnered with IBM to launch a blockchain solution that improves transparency across the advertising supply chain by recording all media transactions securely. As a single source of truth for advertisers, agencies and publishers, the solution eliminates media spend uncertainty and integrates trust, transparency and accountability across the advertising landscape.

We’re informing IBM’s roadmap as it relates to blockchain. And very quickly realizing that we’re one of the leaders not only in our industry, but overall on blockchain.

Bill Wise, Co-Founder & Chief Executive Officer, Mediaocean


Year of Investment: 2015
Portfolio Status: Current
Headquarters: New York, NY

Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation, and reporting across every media channel.

Mediaocean, LLC is the leading provider of advertising software and powers over $100 billion of global media buying. The Company’s solutions automate every aspect of the advertising workflow, from planning and buying to analyzing and optimizing, to invoicing and payments. Mediaocean’s open cross-media platforms have unmatched reach and bridge traditional and digital media, serving more than 80,000 users across advertisers, agencies, broadcasters and publishers worldwide.

Mediaocean was formed in 2012 through the merger of Donovan Data Systems and MediaBank and is headquartered in New York, NY.

Vista Equity Partners Fund V made an equity investment in Mediaocean in August 2015.

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