Private Equity Portfolio
Competitive data insights for advertising and retailers.
Market Track, LLC provides advertising, ecommerce, brand protection, and promotional intelligence solutions that allow customers to monitor and analyze marketing data. Through the use of big data, the Company’s suite of market intelligence products provide visibility and competitive insights into marketing and pricing strategies. Its customized insights enable customers to more efficiently monitor and analyze the value of marketing campaigns. Market Track serves over 1,200 customers across a wide variety of trade and product categories.
Market Track was founded in 2004 and is based in Chicago, IL, with additional operations in New York, Ohio, California, Canada, and Australia.
Vista Equity Partners Fund VI acquired Market Track in June 2017.
InfoScout provides brands and retailers with real-time consumer behavioral insights derived from America’s largest purchase panel across every key consumer category. InfoScout allows customers to better understand consumer behavior and attitudes throughout the purchase journey and produces actionable data to offer omnichannel visibility and improve business decisions.
Market Track acquired InfoScout in June 2017.