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Lead, Marketing Analytics

Experienced

Cvent | Marketing | Tysons Corner, VA

Cvent’s Global Demand Center is seeking an experienced, analytical-minded and data-oriented modern marketer to support ongoing analysis, data collection and reporting efforts across the entire marketing function.  This lead will be responsible for crunching numbers to uncover opportunities for optimizing marketing programs and channels.

Cvent’s Global Demand Center manages the technology, processes and data that generate leads and demand for Cvent’s suite of products.  We are an internal shared-services agency housing digital, email, web and database marketing as well as full lifecycle campaign and program management and execution.  This role will work across these channel owners to collect data and distill into insights that can be delivered to our global team of product and campaign strategists, and executives across sales and marketing to support strategic decision-making. 

The primary objective of this role is to maintain our reporting and analytics strategy, compiling data from Marketo, Cvent, Salesforce.com, Adobe Analytics, and a variety of other marketing tools including: call-tracking, content asset management, digital marketing, web personalization and many others.  This person will develop and maintain metrics/reports/dashboards on campaign and program success, lead conversion, data acquisition and ultimately effectiveness of channels in driving sales pipeline and revenue.  Candidates should have a strong understanding of data structures as they relate to CRM systems and marketing campaigns. 

What You Will Be Doing

  • Manage the build out of our advanced marketing analytics capabilities and operate as a key go-to insights person for the marketing team
  • Collect, furnish and package data and analytics needed to improve efficiency and effectiveness across marketing channels
  • Mine lead data to uncover anomalies, trends and opportunities and then create actionable plans for improvement
  • Design and produce dashboards and regular reports to measure progress against all established KPIs, goals, and lead-gen activities
  • Use strong, detailed analytical skills as well as business acumen to provide data and analysis to address business opportunities

 

What You Need For This Position

  • Bachelor's degree in Quantitative Analytics, Math or Statistics, Econometrics, Business/Finance or related field
  • 3 – 6+ years of business experience, preferred background in marketing or statistics/mathematics
  • Expert knowledge in statistical analysis, segmentation, descriptive and predictive modeling, market research, testing, consulting and project management
  • Strong problem solving, business analysis and quantitative skills (and a curious nature to match)
  • Must be proficient in Microsoft Excel or similar tools
  • Strong knowledge of and experience with data visualization tools (Tableau, Domo, etc.) 
  • Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS etc.)
  • Experience with Google Analytics, Adobe/Omniture Analytics or equivalent web analytics platforms is preferred
  • Experience with CRM, marketing automation, digital attribution and campaign management a plus
  • Working knowledge of database design, applications, and data flows desired
  • Knowledge of the implementation, measurement and optimization of marketing campaigns
  • Excellent organizational skills, accuracy and attention to detail required
  • Strong communication skills (Verbal & written); ability to provide concise, clear reporting and actionable analysis
  • Ability to stay agile and focused in a fast-paced ever changing environment

 

EEO[/AA]Minorities/Females/Disabled/Veterans

Cvent maintains a drug-free workplace