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Market & Competitive Intelligence Marketing Specialist


TIBCO | 78100 Product Marketing | Palo Alto, CA

We are looking for a talented professional to enhance the Market & Competitive Intelligence group within TIBCO Marketing organization.  This role will be responsible for collaborating with all functional areas of the company to create compelling intelligence content in support of TIBCO’s revenue growth goals. This position requires “big picture” thinking down to execution and reports to the Head of Market & Competitive Intelligence. Based in Denver, CO or Palo Alto, CA.
Skills & Requirements

  • Display the curiosity and drive necessary to learn and master TIBCO’s market segments and underlying technologies
  • Use market research, team building abilities and communication skills to create and promote game changing competitive content
  • Wrangle data to extract meaningful insights from various data sources – e.g. Salesforce.com, Marketo, etc.
  • Handle the many facets of the Intelligence program: design, maintain and promote internal website. Curate content, tag assets for discoverability and track/analyze usage.
  • Work effectively across the organization with all relevant functional areas – be willing to jump in and take action on time sensitive requests.
  • Engage and collaborate with product management and product marketing to shape new products that align to customer needs
  • Combine business and technical knowledge to develop executive recommendations