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Director of Demand Generation

Director

Applause | Marketing | Framingham, MA

Director, Demand Generation 

Here’s your opportunity to drive marketing demand, programs and events for one of the hottest, fastest growing tech companies in the Boston area, Applause.  As the Director, Demand Generation, you will lead a team that drives successful inbound and outbound campaigns to create demand for Applause. 

 

Who We Are 

Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster.

Applause ensures digital quality for websites, mobile apps, IoT products and in-store interactions in a way no other approach can – via its technology platform and managed global community of over 300,000 on-demand digital experience experts. Only real people on real devices in real locations can provide the real issues and feedback that brands need to deliver great digital customer experiences. Thousands of companies of every size – including Google, FOX, Nike, BMW, PayPal and Slack – rely on Applause to dramatically decrease the time and cost of delivering great digital experiences for their customers. Learn more at www.applause.com.

Applause has a winning culture, fantastic benefits and tons of potential for career growth. 

 

What We’re Looking For 

The Director of Demand Generation will be responsible for delivering traffic, leads and marketing-driven pipeline in close partnership with sales, product marketing, creative services and marketing communications. This person will have direct experience with the latest cutting-edge marketing technologies and approaches. S/he will have demonstrated campaign success, from conception, to pipeline impact, to closed business. This leader will be a great manager and team builder. 

 

What You’ll Do 

 

  • Lead the development of a world-class demand-generation and marketing programs team to support a high growth B2B sales, selling to diverse buyers
  • Implement leading-edge marketing technologies
  • Develop and execute multi-faceted, multi-touch, integrated campaigns
  • Establish goals and KPIs for all demand generation programs based on historical or projected results, and tie back actual performance and pipeline growth
  • Design and execute Applause’s presence at 3rd party conferences, field marketing events and our customer conference
  • Work with product & content marketing to drive the production of engaging content to feed nurture and lead generation programs
  • Work with marketing operations to deliver the required technical, operational and analytical support to ensure and deliver continuous results
  • Manage regional/field marketing teams to develop and implement campaigns to generate new leads and move existing pipeline
  • Work closely with marketing operations and sales to monitor and drive timely and effective lead follow-up to ensure high rates of conversion to opportunities 

     

    What We Require

     

  • 8-10 years of demonstrated success in owning, leading and managing demand generation programs in B2B organizations at the enterprise level
  • Experience working with Salesforce.com and Marketo (or other marketing automation tools)
  • Experience implementing Account Based Marketing (ABM) programs
  • Expertise in retargeting, email marketing, SEO and landing page optimization, and website analytics
  • Expertise in direct marketing tactics, including email, webinars, sponsorships, trade shows, mobile and use of third-party data sources
  • Proven team player that has partnered with marketing and sales leadership
  • Exceptional communication and copywriting capabilities
  • Ability to demonstrate prior work - creative, results-driven campaigns in particular
  • Experience successfully mentoring and managing a team
  • Ability to operate at an extremely fast pace 

 

Company:

Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster.

Applause ensures digital quality for websites, mobile apps, IoT products and in-store interactions in a way no other approach can – via its technology platform and managed global community of over 300,000 on-demand digital experience experts. Only real people on real devices in real locations can provide the real issues and feedback that brands need to deliver great digital customer experiences. Thousands of companies of every size – including Google, FOX, Nike, BMW, PayPal and Slack – rely on Applause to dramatically decrease the time and cost of delivering great digital experiences for their customers. Learn more at www.applause.com.