Product Marketing Manager
Vertafore | Marketing | East Lansing, MI
Ready to join an amazing team of marketing and communication professionals? We are looking for an experienced Product Marketing Manager to create powerful positioning and messaging for our suite of products.
Our ideal candidate is a creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyer personas to drive demand. In addition, you must be able to work across internal departments to facilitate go-to-market activities, including rolling out new products to the market and product updates to existing customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
· Be the expert on our buyers; Create and update buyer personas and be the voice of the buyer internally
· Collaborate with cross-functional teams and execute go-to-market activities
· Be able to articulate the strengths, weaknesses, opportunities and threats for various products
· Support internal marketing partners in developing, producing, and delivering high quality materials in demand campaigns
· Ability to learn quickly in a fast-paced environment and multi-task effectively
· 2+ years experience in enterprise product marketing, product management, or related fields
· BA/BS degree in marketing, communication, or other relevant field preferred
· Have strong interpersonal skills to engage with technical and sales communities
· Experience in insurance or financial services preferred
· Project management skills and attention to detail
· Proficiency in MS Office
· Excellent verbal communication, presentation skills, and writing proficiency