Marketing Campaign Programs Specialist
TIBCO | 78000 Core Marketing HQ | Palo Alto, CA
We are seeking a Marketing Campaign Programs Specialist who can help manage our TIBCO global marketing campaigns and demand generation programs. In this role, you'll work closely with various groups within marketing to help develop and execute campaigns and programs designed to generate leads that contribute to sales pipeline and revenue for key product areas.
The successful candidate will have knowledge of demand generation best practices, natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.
- Create and execute new and existing demand generation programs and tactics to drive leads that contribute to sales revenue
- Execute on inbound and outbound marketing campaigns targeting specific personas to increase awareness of TIBCO and generate demand for key solution areas
- Measure effectiveness of all demand generation activities/tactics, providing consistent reports outlining quantifiable results including the increase in marketing qualified leads, opportunities, pipeline, and revenue
- Plan, execute, and manage webinars and weekly demos
- Manage development of demand generation assets with content and product marketing teams