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Marketing Specialist

Experienced

Trintech | Sales/Marketing | Addison, TX

The Marketing Specialist is a key member of the Trintech Marketing Team and is responsible for supporting sales, managing marketing projects, organizing and coordinating user groups, sales prospecting and customer events for the mid to small enterprise market. Working directly with clients and key prospects, the ideal candidate must be detail oriented, self-motivated and able to multi task efficiently. The Marketing Specialist plays a critical role in lead generation, ensuring information is accurate in emails, event contracts, presentations and social media. The ability to communicate calmly and clearly with different stakeholders is necessary.

Responsibilities:

  • Work with mid-market segment managers on marketing initiatives and projects
  • Develop and communicate industry related marketing messages through an understanding of pain points and trends for the mid to small enterprise market
  • Provide input into the North American marketing programs for the mid-market team
  • Collaborate and align with global marketing teams regarding SEO/SEM (90/10 split)
  • Grow and nurture leads through multiple marketing campaigns across numerous channels to the point where leads are ready to engage with the sales team
  • Plan and execute customer and prospect events (live and virtual)
  • Manage contracts and liaise with event presenters and vendors
  • Ownership of all project specific related communications, including external and internal emails
  • Ownership of social media schedule and copy regarding projects and events
  • Coordinate adding event and project information to website
  • Schedule event and project emails in marketing automation system (Marketo)
  • Coordinate on-line event registration
  • Manage post-project evaluation, analytics and reporting
  • Manage marketing project budget
  • Manage promotional items for events
  • Work with internal creative department to ensure creation of all the necessary marketing materials for events
  • Travel to required events to represent Trintech
  • Assist with webinar emails and scheduling
  • Host webinars in various platforms (Go2Meeting, WebEx, CVENT, etc.)
  • Create and manage process and projects status documentation
  • Ensure consistency of marketing messages
  • Coordinate with creative team for post webinar content pieces: recordings, eBooks and infographics
  • Maintain accurate client and prospect lists in marketing automation system (Marketo)

 

Skills & Requirements

  • Experience in marketing campaign management, event management and email marketing preferred
  • Strong ability to excel in a fast-paced environment and to meet tight deadlines
  • Strict attention to detail
  • Outstanding oral and written communications skills with demonstrated success writing a wide range of communications across multiple channels
  • Proficient in MS Office including Excel, Word, and PowerPoint
  • Strong resource management and multi-tasking skills; ability to prioritize to meet deadlines and respond well under pressure
  • Bachelor's degree required