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Director of Marketing Mid-Market, Europe

Director

Trintech | Sales/Marketing | London, England

Director of Marketing Mid-Market, Europe

UK - London

Reports to – Managing Director, Europe

 

About Trintech’s Mid-Market Solutions

Trintech is a leading global provider of integrated, cloud-based software solutions for the office of finance.   Our Adra suite of solutions allows companies to greatly improve the efficiency, control and visibility for all key areas of the financial close process including balance sheet reconciliation, transaction matching and financial task management and controls for the Mid-Market space.  The Adra software has more than 1,600 global clients predominantly in Northern Europe. 

 Job Description

The Director of Marketing Mid-Market, Europe will own the end-to-end lead generation and marketing experience and all disciplines involved in building a high-performing growth engine for the Adra suite of software solutions in Europe.  The position will be highly focused on a digital marketing strategy for a predominantly inside sales team

This position reports to the Managing Director, Europe, with a matrixed reporting relationship to the US based Trintech peer and CMO with regards to global branding and other cross market platforms.
The international nature of the role means that some travel is required, but a large portion of the interactions can also be managed via web-meetings.
A strategic and yet hands-on role, the Director Marketing, Mid-Market Europe will:

  • Work collaboratively with sales leadership, focusing on long-term strategic priorities and ensuring shorter-term plans are aligned with those priorities
  • Develop and execute localised go-to-market plans for each core territory that result in substantial bookings growth to include digital marketing, field events and lead generation
  • Take full hands-on ownership of UK focused field-marketing – strategy, planning through to execution while also managing a team of marketing professionals across Europe focused on promoting Adra in their country / region
  • Guide the design of marketing campaigns, develop programs to cultivate leads, create effective content marketing materials, and work closely with Sales to convert leads to bookings
  • Build and maintain KPIs to identify and track success within inbound and outbound Business Development activity
  • Partner with the US marketing team to agree and [where necessary] localise corporate communications, website and brand awareness
  • Drive market and competitor research activity across Europe to identify and develop European expansion strategies
  • Work with product management and global marketing to ensure our strategies are optimally aligned with the portfolio and business strategy
  • Develop the overall positioning for all markets and assist other stakeholders in aligning product, segment, and market level positioning and branding at the solution level
  • Understanding, document and ensure that marketing strategies are aligned to the Buyer Personas and the Buying Process
  • Develop a strong understanding of customer workflow, needs and purchasing patterns in order to drive strategies
  • Collaborate with external information sources, including third party market research firms
  •  Perform in-depth strategic marketing analysis
Skills & Requirements

Desired Education, Experience, Skills & Abilities
The below is a list of desired skills but does not consist of absolute requirements. Applicants who fulfill most or several of the below list may still be considered for hire.

  • BS/BA in a Business-related field, MBA preferred
  • Demonstrated success in a marketing leadership role in a B2B or B2C SaaS company including leading both inbound and outbound marketing tactics including business development, tele-development or lead development teams
  • Familiarity with Marketo and SFDC
  • High energy, "roll-up your sleeves" attitude and commitment to success are imperative
  • Excellent communication skills
  • Data driven mindset
  • Advanced interpersonal skills with demonstrated ability to work and lead cross-functionally and develop strong relationships with internal and external constituents
  • Excellent facilitation skills and ability to influence. Drives for collaboration, but not necessarily consensus
  • Demonstrates entrepreneurial instincts
  • Prior working experience in one or more of these areas is useful : 

    • Financial and accounting industry
    • Corporate financial market
    • Software and information services industries

     

  • Requires leadership at customer / prospect events outside of normal business hours
  • Travel less than 15%