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Demand Generation Specialist

Entry Level

CentralSquare Technologies | Sales & Marketing | Lake Mary, FL

 

Ideal Candidate and Potential Career Path

The ideal candidate for this position is professional, smart, and energetic, likes and understands technology, and is seeking a long-term career with a progressive, fast growing company.  Demand Generation Specialist provides the right person the ability to learn our industry and product lines while contributing to the success of the sales department. 

Summary

The Demand Generation Specialist position partners with outside sales representatives to assist in the building of their sales pipeline. The Demand Generation Specialist is a research position that entails contacting city and county government decision makers through phone calls and emails to determine their software buying cycles. Government decision makers anticipating or currently in a software buying process will be asked additional questions by the business development representative pertaining to their goals and pain points, timelines, budgets, etc.  Questions answered affirmatively will prompt the business development representative to schedule a conference call between the prospective customer, the sales representative, and themselves.  During this call the sales representative will conduct further research to determine a “fit factor” for CentralSquare Technologies solutions.    

Responsibilities:

  • Weekly communication with sales representatives to develop strategies and convey progress
  • Proactively research prospective customer software needs
  • Manage prospecting within CRM database (Saleforce.com)
  • Promote sales representative introductory calls with qualified prospects
  • Achieve personal and sales team quota
  • Participate in team strategy and process improvement efforts
  •  Develop knowledge of territory, key competitors, existing opportunities/ relationships that will lead to meaningful interactions with potential prospects

Skills & Requirements

Requirements:

 

  • B.A. or B.S. from an accredited university preferred
  • Professional phone demeanor; prior phone and/or customer service experience strongly desired
  • Previous experience with Salesforce and automation tools like Salesloft
  • Competitive team player and energetic self-starter
  • Confident and professional in all communication and interactions
  • Tenacious, yet graceful approach to be the best and delivering the best
  • Organized and strategic in daily work habits
  • Ability to multi-task, prioritize, and manage time effectively
  • Ability to excel in a structured environment with the discipline to overachieve
  • Fast learner and ability to grasp complex concepts
  • Ability to travel occasionally to trade shows (less than 10%)