Building a Winning Go-To-Market Strategy
Applause realized exceptional results from an improved go-to-market strategy.
Regardless of sector, to compete in today’s marketplace, businesses need to operate from their customers’ point of view. Today’s customers have high expectations for a seamless experience across digital channels; just one poor interaction can lead to lost profit and a damaged brand reputation.
Applause provides digital testing, user feedback, and market insights to help clients deliver flawless digital experiences to their customers. The company was one of the first to develop crowd-sourced digital quality testing and now has the largest community of testers in the world.
After receiving venture capital funding for his previous companies, private equity was a new investment approach for Applause Founder and CEO Doron Reuveni. When considering Vista as a potential partner, Reuveni did his homework and met with Vista portfolio company CEOs to understand the working relationship between Vista and its companies. After hearing similar sentiments about Vista’s approach to growth and development, along with positive experiences working with the Vista Consulting Group (VCG) team, Reuveni’s choice became simple.