Choosing a Partner Who Aligns with Your Values
Automated Insights found an investment partner with shared values and priorities.
IDC forecasts that global data will reach 175 zettabytes by 2025, with enterprises creating 64 percent of the world’s data. This mass of information and analytics makes data literacy, the ability to understand and derive meaningful information from data, top of mind for corporations.
Increasing data literacy and democratizing data throughout a company helps everyone from CEOs to sales teams do their jobs faster and better. Since 2007, Automated Insights has provided real-time data analysis and content generation solutions to customers in more than 50 data-driven industries, including financial services, e-commerce, and sports.
By creating Wordsmith, the world’s first open natural language generation (NLG) engine, Automated Insights enabled its customers to transform hard data into personalized content and share insights and stories more efficiently and at scale. Automated Insights customers produce over 1.5 billion pieces of content per year.
Prior to joining Automated Insights, CEO Marc Zionts was familiar with Vista and knew multiple Vista CEOs through his 30 years of experience as an entrepreneur and technology executive. He was attracted to Vista’s sole focus on and expertise in enterprise software. For Zionts, this approach was a departure from other investment firms and positioned Vista as a partner, rather than a source for capital in his mind.