Choosing a Partner Who Aligns with Your Values

Automated Insights found an investment partner with shared values and priorities.

IDC forecasts that global data will reach 175 zettabytes by 2025, with enterprises creating 64 percent of the world’s data. This mass of information and analytics makes data literacy, the ability to understand and derive meaningful information from data, top of mind for corporations.

Increasing data literacy and democratizing data throughout a company helps everyone from CEOs to sales teams do their jobs faster and better. Since 2007, Automated Insights has provided real-time data analysis and content generation solutions to customers in more than 50 data-driven industries, including financial services, e-commerce, and sports.

By creating Wordsmith, the world’s first open natural language generation (NLG) engine, Automated Insights enabled its customers to transform hard data into personalized content and share insights and stories more efficiently and at scale. Automated Insights customers produce over 1.5 billion pieces of content per year.

Prior to joining Automated Insights, CEO Marc Zionts was familiar with Vista and knew multiple Vista CEOs through his 30 years of experience as an entrepreneur and technology executive. He was attracted to Vista’s sole focus on and expertise in enterprise software. For Zionts, this approach was a departure from other investment firms and positioned Vista as a partner, rather than a source for capital in his mind.

Zionts’ belief in the company’s mission combined with the chance to be part of the Vista family made his decision. Shortly after joining Automated Insights, Zionts attended an event where he connected with fellow CEOs along with members of the Vista team and the Vista Consulting Group. This experience confirmed his belief that with Vista as a partner, he would gain access to industry leaders, best practices, and insights to help grow Automated Insights and its position within the market.

Many software CEOs face the challenge of finding and retaining talent. It’s easy for companies to overlook skilled individuals if a diligent and prescriptive recruitment strategy isn’t in place. Not only has a partnership with Vista fine-tuned the recruitment process for Automated Insights, but according to Zionts, it’s also helped broaden the candidate pool and drive more diversity throughout the organization. Offering the professional development and resources that come with being a Vista company also gives Automated Insights an advantage in the recruiting marketplace.

Since Automated Insights became a Vista company in 2015, the company has advanced its technology and reached more companies and industries. By providing customers with more intelligence and augmented data capabilities, Automated Insights is continuing to democratize data across organizations.

Please see the “Case Studies” section of the Disclosures page for important information about these Case Studies.

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With Vista, I’ve been exposed to leaders and best practices that have helped me advance as a CEO.
–Marc Zionts, CEO, Automated Insights


Year of Investment: 2015
Portfolio Status: Current
Headquarters: Durham, NC

Content generation and automation software used to transform data into personalized narratives.

Automated Insights, Inc. provides real-time data analysis and content generation solutions to customers in over 50 industries, including financial services, e-commerce, sports and entertainment, real estate, business intelligence, and media. The Company’s Wordsmith platform is the world’s first open natural language generation engine, efficiently transforming hard data into personalized content, allowing customers to more easily share insights and stories at scale. The platform makes it easy to produce millions of personalized reports, articles and narratives in the time it takes to write just one; Automated Insights customers produce over 1.5 billion pieces of content per year. 

Automated Insights was founded in 2007 and is based in Durham, NC.

The Company is a subsidiary of STATS, LLC. STATS LLC, a portfolio company of Vista Fund IV, completed an acquisition of Automated Insights in February 2015.

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