Investing in the Entrepreneurial Spirit
Cvent found an investor who valued measured, strategic growth.
From coordinating vendors to registration and marketing, event planning was an imperfect science until Cvent entered the market. Nearly two decades ago, Founder and CEO Reggie Aggarwal built an online app to organize a networking group for tech CEOs.
Today, the company has more than 15,800 customers across all verticals. Cvent’s software solutions are used to plan approximately 350,000 events each year. With the Cvent platform, planners and venues have access to end-to-end event management functionality, including budgeting, planning, and marketing.
Cvent, which went public in August 2013, generated a lot of investor attention when the company decided to go private three years later. Although Aggarwal had various capital options, he ultimately determined that Vista was the best choice not just for his company at that moment, but in the future as well. Aggarwal realized that the Vista team was very similar to his own – they shared an entrepreneurial spirit. He knew that with this shared mindset and desire to embrace innovation and continuous improvement, Cvent would continue growing at a rapid pace.