NICK MILLER, CO-FOUNDER AND CEO

Investing in Your Growth

How Vista is driving growth opportunities for Gather, an events management company.

The restaurant industry represents almost $800 billion in annual revenue and employs over 14 million U.S. workers. While events represent over 30 percent of top-line revenue for restaurant owners, until recently, restaurateurs were using pen and paper to manage this line of business.

Gather’s Co-Founder and CEO Nick Miller, a former Bain & Company Associate, and his business partner Alex Lassiter believed they could solve this challenge by building software that helps restaurants manage and grow their events portfolio. Today, Gather has over 3,500 customers throughout the U.S. and received over $1 billion in sales in 2017.

Miller, who secured a small funding round to start Gather in 2013 and subsequently raised a Series A round in 2016, ran Gather as a lean startup. At the end of 2017, he realized that to scale the business and add to his team, he would need to secure additional investment.

When considering his investment options, Miller wanted a partner who could provide more than additional capital. As the CEO of a young company, he was also seeking a partner with a track record in enterprise software and the expertise and resources to help Gather capture its market opportunity at scale. Having access to a network of executive peers from market leaders, like Vista portfolio companies Cvent and Marketo, was also compelling to Miller.

Once the investment closed, Miller was quick to leverage Vista’s resources, employing the help of Vista Consulting Group (VCG) to figure out how Gather could expand sales through their existing client base. After a two-day Vista-led workshop, the young company came away with a new model for that part of the business, and Miller says, “It’s driven pretty amazing results in a short amount of time.”

As a growing company, Gather is in the process of adding over 50 employees over the course of 2018. Ensuring that the organization has the right talent is imperative, particularly when accelerating growth with a team, half of whom are less than 12 months tenured. Miller relied on the recruiters at VCG to add a pipeline of desirable candidates while drawing on the Vista team’s knowledge and experience to help choose the right candidates for each role. From candidate assessment and job description development to employee trainings and mentorship programs, VCG helped to ensure that the right candidates would prosper once they were hired at Gather.

Please see the “Case Studies” section of the Disclosures page for important information about these Case Studies.

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The Vista team does a very good job of pushing you to do more, to go faster, to do better in a way that’s extremely supportive.
–Nick Miller, Co-Founder and CEO, Gather

Details

Year of Investment: 2017
Portfolio Status: Current
Headquarters: Atlanta, GA
gatherhere.com

Cloud-based software platform for planning and managing private events.

Gather Technologies is a leading event management software company for restaurants and venues. The Company serves as the anchor between management, events teams, and customers, and streamlines the way private events are planned, managed, and executed. Gather empowers thousands of restaurants, hospitality groups, and event venues across the nation to successfully grow their events businesses. The cloud-based platform helps teams simplify event sales and management workflow from initial inquiry through day-of execution, optimizing event planning for mid-market venues and their customers.

Gather was founded in 2013 and is based in Atlanta, GA.

Vista Equity Partners Endeavor Fund I made a strategic investment in Gather in September 2017.

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