Spurring Growth and Innovation
In Vista, Marketo found an environment that values and encourages innovation.
Businesses across every industry are experiencing increased competition and challenges in today’s hyper-connected and digital world. Virtually every marketing department must figure out how to differentiate its offerings and meet the growing expectations of customers.
Founded more than a decade ago, Marketo is a pioneer in the digital marketing space. With its core solution, the Marketo Engagement Marketing Platform, companies can seamlessly execute, manage, and measure all marketing activities and customer interactions. By automating these critical processes, companies can succeed in the race to capture the attention of consumers and improve their bottom lines.
With Vista as an investment partner, taking on the role of Marketo CEO was easy for Steve Lucas. Lucas was drawn to Vista’s operational processes and the Vista Best Practices and was encouraged by the idea of being part of a truly collaborative environment.
Read More Stories
We had many operational excellence initiatives to drive quickly. We couldn’t have accomplished it without Vista Consulting Group and Vista’s partnership.
Amy Zupon, CEO, Vertafore
When Choosing an Investment Partner, Look Beyond Capital
For Social Solutions CEO Kristin Nimsger, having a partner who shares her company’s sense of community is invaluable.
At Trintech there’s a lot of excitement about what can be. Vista brings a story of success and an excellent track record about building value in companies, so we’ve been able to maintain an extremely positive message throughout the company.
Teresa Mackintosh, CEO, Trintech
Laying the Foundation for Long-Term Growth
SecureLink Co-Founder and Former CEO Jeff Swearingen chose an investment partner focused on lasting outcomes to support future success.
Investing in the Entrepreneurial Spirit
Cvent Founder and CEO Reggie Aggarwal found an investor who valued measured, strategic growth.
I was looking for a partner with a vision to go big and also the wherewithal to help me do it.
Andre Durand, Founder and CEO, Ping Identity
Investing in Your Growth
Gather Co-Founder and CEO Nick Miller found new opportunities for growth with Vista.
Building a Technology Platform Through Acquisitions
Vice Chairman and former Aptean CEO Kim Eaton found success by growing and integrating Aptean with new businesses.
Building a Winning Go-To-Market Strategy
Applause Founder and CEO Doron Reuveni saw exceptional results from an improved go-to-market strategy.
A Software-Focused Investor Can Ensure a Successful Future
How former PeopleAdmin CEO Jack Blaha achieved continuous growth for his company.
Pursuing a Growth Strategy that Spurs Innovation
Founder and CEO Chris Cabrera found a partner to advance Xactly’s market position and product capabilities.
The Vista team shares our vision and values. They take a long-term view of the business and how we’re really making an impact.
Hardeep Gulati, CEO, PowerSchool
Spurring Growth and Innovation
In Vista, Marketo CEO Steve Lucas found an environment that values and encourages innovation.
Making Globalization a Reality
How EagleView CEO Rishi Daga grew as a leader and took his company to new end markets.
Scaling Globally with the Right Investment Partner
Mediaocean Co-Founder and CEO Bill Wise leveraged Vista’s operational expertise to reach advertising agencies around the world.