Spurring Growth and Innovation
In Vista, Marketo found an environment that values and encourages innovation.
Businesses across every industry are experiencing increased competition and challenges in today’s hyper-connected and digital world. Virtually every marketing department must figure out how to differentiate its offerings and meet the growing expectations of customers.
Founded more than a decade ago, Marketo is a pioneer in the digital marketing space. With its core solution, the Marketo Engagement Marketing Platform, companies can seamlessly execute, manage, and measure all marketing activities and customer interactions. By automating these critical processes, companies can succeed in the race to capture the attention of consumers and improve their bottom lines.
With Vista as an investment partner, taking on the role of Marketo CEO was easy for Steve Lucas. Lucas was drawn to Vista’s operational processes and the Vista Best Practices and was encouraged by the idea of being part of a truly collaborative environment.