Scaling Globally with the Right Investment Partner
Mediaocean leveraged Vista’s operational expertise to reach advertising agencies around the world.
Co-Founder and CEO Bill Wise likes to refer to Mediaocean as a 50-year-old startup. The company was formed in 2012 through the merger of Donovan Data Systems, founded in 1967, and technology startup MediaBank, founded in 2006. Wise and his Executive Chairman Michael Donovan had a bold mission: to create a neutral and universal operating system for advertising technology. They wanted to help the industry overcome some of its biggest challenges, including automation, moving to digital, and audience and data fragmentation.
Today, Mediaocean is the leading software company for the global advertising industry and the only platform that bridges traditional and digital media by integrating ad-tech, data solutions, and supply partners. The company’s products are designed to expedite every aspect of the agency workflow, from planning to payment.
Wise compares his experience leading Mediaocean to running a relay race: he has to know when to pass off the baton so that he can take the company to the next level. When he and his team considered strategic alternatives to grow the business, they initially gravitated toward an IPO, until Wise met with Vista Co-Founder and President, Brian Sheth.