Building Confidence and Culture Throughout a Partnership
How Vista is driving growth and galvanizing a culture for Numerator.
The number of online shoppers in the United States is projected to reach over 230 million by 2021. As the shopping experience becomes increasingly digital, retailers have found a need to efficiently track consumer behavior to intelligently and precisely influence pricing, promotion, and advertising strategies.
Numerator, a marketing intelligence firm, combines omnichannel marketing, merchandising, and sales data to provide intelligent consumer insights and predict buyer behavior. The company built the world’s largest consumer purchase panel with over 400,000 active users submitting purchase data, creating a more comprehensive view of the modern shopper.
Dennis Moore was named CEO of Market Track (now Numerator) in 2016. In his role, Moore realized that the Company had limited processes in place to efficiently measure the success of key business metrics such as forecasting and revenue. To effectively scale the business, Moore knew he needed help. As a new CEO, when Moore was considering investment options, he was primarily interested in a partnership that would grow the company long term, rather than offering purely financial support. When speaking with Vista, Moore found the firm had support mechanisms to help its CEOs succeed and grow their companies, such as operational best practices and a network of executives. As a first-time CEO, this was especially attractive to Moore.
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