Integral Ad Science: Reaching the American Public with Urgent Messages
Mitigation efforts and best practices to curb the spread of COVID-19 are evolving daily. Ensuring the general public has the latest information on social distancing, personal hygiene and mental health is critical to public health and safety. Integral Ad Science (IAS) and the Ad Council are partnering with the federal government, public health organizations and major media outlets to reach the American public with urgent and ongoing communication. This series of public service ads offers scripts, social media assets and messaging briefs to inform the American people about COVID-19.
IAS is also working with the World Health Organization (WHO), in cooperation with Amobee, to combat misinformation. The collection of digital ads directs the public to the WHO’s best practices for personal and public safety during the pandemic.
Learn More About IAS’ COVID-19 Initiatives.
Year of Investment: 2018
Portfolio Status: Current
Headquarters: New York, NY
Analyzing 500BN Media Metrics Per Day
Leading independent provider of digital ad measurement and analytics for advertisers, agencies, publishers, social networks and technology platforms.
Integral Ad Science measures media quality to verify and optimize the placement of digital ads through its fraud, viewability, brand safety and optimization capabilities. The Company helps advertisers and publishers ensure that every digital ad impression is effective and analyzed for its impact on consumer actions. Integral Ad Science has operations in 13 countries and partners with over 2,000 advertisers and publishers around the world.
Integral Ad Science was founded in 2009 and is based in New York, NY.
Vista Equity Partners Fund VI acquired Integral Ad Science in July 2018.