Khoros: Guiding Customer Engagement on Social Media
For marketers and customer service representatives, COVID-19 presents a new set of challenges for reaching and helping customers. Online engagement is critical, with many consumers turning to social media and community forums for answers to their most pressing questions. The Khoros platform provides brands with the social media and marketing resources they need to engage and understand customer needs as a result of COVID-19.
The Company is offering customers of its Khoros Care product complimentary access to its digital-first channels product, with modern chat and messaging services. Additionally, Khoros has created a COVID-19 Intelligence Dashboard that shows real-time Twitter conversation data about the pandemic.
View Khoros’ COVID-19 Intelligence Dashboard.
Year of Investment: 2017
Portfolio Status: Current
Headquarters: Austin, TX
Website: khoros.com
Powering 500MM Digital Interactions Per Day
Social media management and online community solutions to deliver enhanced digital customer experiences.
Khoros provides a centralized cloud-based platform for social media management and online community solutions that allow brands to monitor and scale social marketing and social customer service. The Company’s solutions enable its clients to engage with their customers more efficiently and effectively across social networks, websites and mobile devices. With more than 2,000 customers and ten offices globally, Khoros powers approximately 500 million digital interactions daily and has 100 million monthly visitors across its online communities.
Khoros was founded in 2019 and is based in Austin, TX, with operations worldwide.
Vista Foundation Fund III acquired Lithium Technologies in July 2017 and subsequently merged Lithium with Spredfast, a leading provider of social media management solutions, when Spredfast was acquired in October 2018. The Company rebranded under the name Khoros in March 2019.
Learn more about the partnership here.