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COVID-19 Response

Numerator: Shifting Retail Decisions With Consumer Behavior

Grocery stores have become a COVID-19 battleground. Many are struggling to keep up with the demand for essential goods and are looking for the best way to staff their stores in light of ongoing health concerns. In response, Numerator is providing critical insights on how shelter-in-place economies are affecting the retail vertical and consumer demographics.

The Company is helping stores identify where shelves are empty and the rate at which they are selling products in near real-time through its proprietary consumer panel of more than 550,000 monthly active users. Additionally, Numerator is helping retailers develop an omnichannel understanding of new shopper behavior and the underlying decision factors driving consumer demand so that they can manage their supply chains.

View Numerator’s Shopping Behavior Index.

Year of Investment: 2017
Portfolio Status: Former
Headquarters: Chicago, IL

80MM+ Online Product Listings Recorded Daily

Market intelligence data provider for brands, agencies and retailers.

Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Numerator is the only company in the marketplace to connect omnichannel purchase data and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. The Company serves over 2,000 customers across a wide variety of market intelligence categories.

Numerator is based in Chicago, IL, with additional operations across the USA, Canada, U.K. and Australia.

Vista Equity Partners Fund VI acquired Market Track, a leading provider of global omnichannel market intelligence, in June 2017 and subsequently acquired InfoScout, America’s largest omnichannel consumer purchase panel, in July 2017. The combined company rebranded under the name Numerator in October 2018.

Kantar acquired Numerator in July 2021.

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