Senior Director, Product Marketing - M6 (PRODMK - Product Marketing)

Job Summary

The Senior Director of Product Marketing owns the go-to-market strategy, positioning, and storytelling for a portfolio of products within a solution category. They lead a small team of Product Marketers, ensuring consistent messaging, effective launches, and alignment with cross-functional partners (Sales, Product, CX, Enablement). This role serves as the category-level leader, shaping the narrative, prioritizing investments, and driving measurable impact across pipeline, brand equity, and adoption.

Responsibilities

Key Responsibilities

• Develop and own the category-level narrative and positioning, ensuring clear differentiation in the market.
• Partner with Product Management to shape roadmap storytelling and prioritize launch plans.
• Lead category-level GTM strategy and campaigns in partnership with brand, comms, and demand gen.
• Manage and mentor Product Marketers, setting priorities and ensuring quality of deliverables.
• Serve as the primary partner to Sales Leadership, Solution Engineering, and Value Engineering for category-level alignment.
• Track and report on category-level KPIs tied to pipeline growth, awareness, and adoption.

Qualifications

Qualifications

• 10+ years in product marketing or related GTM roles, with proven leadership experience.
• Strong strategic storytelling and executive communication skills.
• Demonstrated ability to align cross-functional teams around GTM priorities.
• Experience leading and mentoring product marketing teams