Sales Program Manager

Job Summary

Sales Program Manager (Content & Instructional Design)

The Sales Program Manager will report to the SVP of Sales Strategy & RevOps, and work closely with the Sales, Business Development, Customer Operations, Marketing, Sales Enablement and RevOps teams.  This person will be curious, consultative and will continually look for new ways to improve our training and customer facing content used by the Sales, Business Development and Customer Operations teams.  This person will also help us drive a more advanced strategy for enablement (creating and delivering training with SMEs) of our customer-facing teams which will have a focus on seller and buyer enablement. 

Job Responsibilities:

• Be an advocate for our selling and Customer Operations teams for content and training needs
• Improve and further develop our library of content, including pitch decks, proposal templates, buyer enablement resources, QBR templates, training material, etc.
• Continuously refine our value messaging and drive consistency of that messaging across our content
• Participate in the design and build of an infrastructure for buyer enablement that will lead to a frictionless experience for a buyer to complete a deal and partner with Applause
• Help set, execute and maintain our content management strategy using Highspot (CMS)
• Direct team members to the right content to support the right selling or customer situations
• Develop custom materials for various deal types and deal stages (including by industry, persona, solution, pilot/new/expansion/renewal, etc.)
• Assist teams with ad hoc preparation for prospect and customer meetings:
  • Create custom storyboards with slides, spreadsheets, etc. to connect the dots between buyer pain and Applause solutions
  • Advise sales reps on unique, situational approaches
• Partner with Marketing to develop and maintain a variety of playbooks that will drive more consistent execution leading to more predictable and favorable deal outcomes
• Build training for new hire onboarding and continuous education of our customer facing teams
• Incorporate strategies into training that will drive knowledge retention of the most important information
• Drive ad hoc projects supporting our go-to-market strategy

Qualifications:

• Strong ability to build professional, cohesive and compelling storyboards using PowerPoint and Google Slides skills
• General experience with go-to-market strategy and value selling methods
• Experience and desire to work with sales reps, managers and executives to drive effectiveness and productivity
• Experience in project management, multi-tasking and managing concurrent priorities
• Strong communication skills, including:
• Cross functional
• Executive level
• Client facing
• Visual and written 
• Being persuasive
• Instructional design education and experience preferred
• Experience building and delivering training to Sales and other customer-facing roles
• Entrepreneurial mindset with a desire to “test and learn” to evolve and continuously improve
• Critical thinking
• Ability to work independently and with teams in a fast-paced environment

What Makes Applause a Great Place to Work

Applause is a world leader in digital quality testing. Since 2007, Applause has been the driving force in testing and digital quality innovation. Our expertise continues to help leading brands deliver quality digital products to their customers. Utilizing the skills of 1.5+ million testers in more than 200 countries and territories, Applause helps the world’s leading brands to deliver quality digital products and experiences to their customers on a global scale. With insightful, actionable testing results that can directly inform go/no go release decisions, we enable our customers to release digital products and experiences better, faster and with confidence.

At Applause, living our core values - In it Together, Be Accountable, Create Value for Our Customers, Celebrate Authenticity, and Crush Your Goals - informs our choices as individuals, as teammates and in our everyday interactions with customers. Our values help to keep us on track to deliver the best outcomes, and to be the very best team we can. Embracing a culture of respect, authenticity and inclusion, we value and celebrate diversity.  Together as one Applause Nation, we strive to enable professional opportunities for all employees.

Please visit https://www.applause.com/life-at-applause to learn more about the employee experience at Applause Nation!

Applause is a place where everyone belongs and where we believe everyone deserves the exceptional. Since our founding, we have continued to celebrate diversity and are committed to creating an inclusive environment.  If you believe you require a reasonable accommodation under any of the legally protected characteristics, please click here to complete an accommodation request. Please note Applause will only review requests for applications that have been submitted. We will review your qualifications and follow up with you regarding your request if your qualifications meet our current needs.

 

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