Paid Media Marketing Manager

Job Summary

Join Us at PlanSource: Your Exciting Career Awaits!

At PlanSource, a leading cloud-based provider of benefits administration technology and services, we are on a mission to simplify how people choose, use, and manage benefits through cutting-edge, AI-powered experiences. This is an incredible time to launch your career with us!

 

PlanSource is seeking a strategic and results-driven Paid Media Marketing Manager to own and execute our paid media strategy across all digital channels, including paid search (Google Ads, Bing Ads), display ads, paid social (LinkedIn, Meta, etc.), and other digital advertising platforms. 

 

This role will develop, optimize, and scale paid media campaigns to drive high-quality leads, maximize ROI, and align with our overall marketing and business goals. The ideal candidate is a hands-on expert in performance marketing, data-driven decision-making, and cross-functional collaboration with sales and marketing teams.

 

Responsibilities:

Strategy & Planning  

• Develop and execute a comprehensive paid media strategy aligned with business objectives (lead generation, brand awareness, revenue growth).
• Own budget allocation, bidding strategies, and channel mix to maximize performance.
• Stay ahead of industry trends, platform updates, and competitor strategies to ensure best-in-class execution.

Execution & Optimization

• Manage end-to-end campaign setup, targeting, creative testing, and optimization across paid media channels.
• Continuously A/B test ad creatives, landing pages, audiences, and bidding strategies to improve CTR, conversion rates, and CAC.
• Leverage analytics tools (Google Analytics, Power BI, etc.) to track performance and report on KPIs.

Reporting & Analytics

• Provide regular performance reports with actionable insights to stakeholders.
• Monitor and optimize campaigns to meet KPIs (CPL, ROAS, pipeline contribution).
• Work closely with the marketing ops team to ensure proper tracking and attribution.

Cross-Functional Collaboration

• Partner with campaigns, content, and creative teams to develop high-converting ad assets.
• Align with sales to ensure lead quality and follow-up processes are optimized.
• Manage relationships with external media vendors and agencies.

Responsibilities

• Great benefits package, including a full suite of health benefits, a generous 401(k) Plan, unlimited PTO, paid parental leave, a strong rewards and recognition program, and a focus on mental health and well-being.
• An inclusive environment with Employee Resource Groups to join, volunteering days and the ability to donate to organizations of your choice through our recognition platform.
• The opportunity to work for a growing, established technology company, but work side-by-side with a small, dynamic team of talented professionals.
• Fast-paced environment with big goals and the opportunity to make a big impact.

Top five reasons to come to PlanSource:

 

#5: Join the Vista Family. In March 2019, Vista Equity Partners acquired PlanSource, marking a new phase of growth. Vista’s portfolio of technology and software companies collectively make up the 4th largest software ecosystem in the world.

 

#4: PlanSource is highly rated with our customers. Be proud of our sophisticated cloud-based technology that meets the needs of even the most complex benefit programs.

 

#3: Success is rewarded. With more than just a pat on the back, your success is recognized and rewarded. We take care of our employees in every way we can, with comprehensive benefits, employee recognitions, and a commitment to wellbeing.

 

#2: You can grow and develop professionally. PlanSource has a great track record of internal promotions within the company and offering development plans and tracks to pursue your personal and professional goals.

 

#1: Share our values. Be part of a team that values diversity and representation in all levels of the organization. Be part of a team that gives back to local communities and is actively aware of their social and environmental impact.

 

PlanSource is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. Our employees are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well.

 

We celebrate and support our employees’ diversity in age, color, disability, ethnicity, cultural beliefs, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.

 

If you’re selected, you’ll receive your offer and be asked to complete a background check. This will include a drug screen, criminal record search and verification of previous employment and/or education.

 

 

REF 4733

Qualifications

Qualifications & Skills 

 

Required Experience 

• 3-5+ years of hands-on experience managing paid media campaigns (search, display, social) in a B2B or high-growth environment.
• Proven track record of scaling paid programs while maintaining efficiency (CPL, ROAS).
• Expertise in Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms (6sense, DV360, etc.).
• Strong analytical skills—proficient in Google Analytics, Power BI, Tableau, or similar.
• Experience with A/B testing, landing page optimization, and conversion rate best practices.
• Familiarity with CRM (Salesforce or similar) and marketing automation (Pardot or similar).

Preferred Experience 

• Experience in ABM (Account-Based Marketing) strategies.
• Knowledge of SEO and organic growth tactics to complement paid efforts.
• Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing.

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