How Software Is Revolutionizing the Business World
Software is integral to virtually every business worldwide. With the rise of the global marketplace and an increased focus on the customer experience, it’s essential to understand how software has become the driving force behind the current economy.
Acceleration
Customers expect greater speed, efficiency and ease-of-use from both customer-facing and back-end software. As a result, overall business performance relies heavily on the speed offered by software.
34%
of companies are already in the process of a digital transformation
52%
of businesses leverage advanced and predictive analytics
98%
of business leaders say optimizing digital performance is essential for business success
Growth
With the right software in place to streamline business processes and manage customers, businesses can scale with greater efficiency. This expands access to markets, allows companies to set new paths for growth and adds economic value worldwide.
82%
of organizations have experienced financial gain from their machine learning (ML) and artificial intelligence (AI) investments
32%
of IT leaders say digitization has helped their companies to grow
70%+
of companies prioritize investment in ML and AI
Analytics
Analytics provide businesses with data to make smarter decisions and improve their bottom lines. The combination of advanced analytics with machine learning is uncovering previously unknown information, giving businesses actionable insights to improve business outcomes.
87%
of companies are adopting at least one transformative technology in their businesses
By 2027
software revenue from advanced analytics and big data will reach $46BN
80%
of project management tasks will be completed by AI by 2030
Personalization
With software, businesses can track, store and analyze infinite data about their markets to customize experiences for individual customers. Improved personalization allows businesses to better serve their customers and ultimately increase revenue.
73%
of B2B buyers choose products based on a vendor’s knowledge of the buyer’s company and its needs
78%
of organizations that experience revenue growth have a personalization strategy
48%
of consumers left a company’s website and made a purchase elsewhere when faced with too many options
Software has disrupted the global economy by intelligently and efficiently improving transactions, user experience and data collection.
With the infiltration of software into nearly every business worldwide, the buyer experience has shifted from a business-focused experience to a marketplace wherein consumers are the key drivers of business operations.
Sources
Accenture, “Making it Personal,” 2018
Deloitte, “State of AI in the Enterprise,” 2018
Enterprise Mobility Exchange, “A Look Into 2019: Digital Transformation,” December 19, 2018
Demand Gen Report, “2018 B2B Buyers Survey Report,” 2018
Gartner, “How AI Will Reinvent Program and Portfolio Management,” March 20, 2019
IDG, “State of Digital Business Transformation,” 2018
IHS, “Digital Orbit,” 2019
Monetate, “2019 Personalization Development Study,” 2019
MicroStrategy, “The State of Enterprise Analytics in 2018,” 2018
Riverbed, “Digital Performance Global Survey,” 2018
Smart Insights, “Managing Digital Marketing,” January 8, 2019
Statista, “Global Big Data Revenue 2016 – 2027,” 2019