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Marketing Design Specialist


PowerSchool | Marketing | Folsom, CA

The Design Marketing Specialist will be responsible for overseeing video creative solutions and executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies.

  • Apply advanced understanding of video story flow, designing from storyboard stage through post-production and editing.
  • Develop marketing strategies for projects, including company websites and social media
  • Work closely with the product development and sales team on program development and implementation
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team
  • Product launches: develop marketing strategies and assist product management with launching new products
  • Conduct market studies/market research
  • Plan, design, and develop effective presentations for internal and external use
  • Manage print and digital asset inventory to ensure creative alignment across all marketing channels
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
  • Liaise with external vendors to execute promotional events and campaigns
  • Other duties as assigned
Skills & Requirements

  • Bachelor’s Degree in Marketing, Advertising, Graphic Design or related discipline
  • 3 – 5 years’ experience in a design marketing role
  • Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Proficiency in video and design software (e.g., AfterEffects, Adobe Premiere Pro, Photoshop, Illustrator, InDesign)
  • Proficiency in Microsoft Office applications and overall computer skills
  • Strong interpersonal, verbal, and written communication skills
  • Highly organized with outstanding attention to detail
  • Individual who is creative and offers new ideas
  • Ability to work independently and as a member of a team
  • Flexibility to work in a changing environment
  • Ability to thrive in a fast-paced environment