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Manager, Marketing Operations

Manager

Granicus | Marketing | Washington, DC

The Manager of Marketing Operations is responsible for the success of the marketing software and operations function. This key marketing role leads marketing operations including all software used by marketing. This role has significant visibility including working across sales, sales ops and marketing. It includes coordination with marketing communications, program management and product marketing teams to manage the strategic marketing campaigns, all related software used to promote campaign content, analytics. In this role, you will lead a team to drive high quality, efficient outbound email, social and ad campaigns and monitor and measure the success of these efforts.

 What You Get To Do:

  • Lead marketing operations team (~ 2 people)
    • Manage and grow the lead database
    • Define strategy, select and implement marketing software (Marketo, WordStream, Bizable, Google Analytics) including managing system migrations
    • Manage Marketo email marketing campaigns & social media for webinars, event, content and other outbound messages
    • Perform A/B testing and monitor for continual improvement
    • Manage paid ads and budget
    • Design build and maintain social media presence measuring brand awareness and demand gen
    • Define & document lead flow, lead scoring, opportunity funnel, conversion metrics and drive consistent delivery against goals
  • Brainstorm new and creative demand gen strategies including testing and monitoring success
  • Working in tandem with other marketing leaders drive successful lead gen campaigns
  • Create and manage salesforce dashboards for regular reporting
  • Define regular metrics and communication of lead goals including quarterly business review summaries
  • Evaluate emerging technologies
  • Manage budget of marketing operations and service providers
Skills & Requirements

What We Need In You:

  • BS/MS degree in marketing or a related field, MBA preferred
  • 5+ years working experience in digital marketing operations for B2B SaaS business
  • Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns
  • Strong leadership/motivational skills with ability to manage aggressive goals and drive the team to meet those goals
  • Solid knowledge of analytics tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Experience in marketing technology platforms including:
    • MS office, all tools
    • Marketing automation platforms (e.g. Marketo/Hubspot/ Eloqua at the admin level)
    • Salesforce
    • Reporting & Analytics tool (Google Analytics, Marketo, Salesforce, Bizable or similar)
  • Strong communication skills
  • Willing to travel as needed

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.