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Senior Manager/Manager, Industry Marketing, Event Marketing & Technology

Manager

Cvent | Marketing | Tysons Corner, VA

Cvent is looking for a Senior Manager/Manager, Industry Marketing to support our product, solutions and industry marketing for the GTM strategy around our event marketing positioning and the technology vertical. This role is responsible for translating product marketing deliverables into industry-focused content and insights to tell the story around how Cvent solutions solve this specific use-case. This role reports to the Director of Enterprise Marketing in the product marketing organization and collaborates with product management, demand generation and sales organizations. The successful candidate should already have experience in the MarTech space. Events industry experience a plus.

 

What You Will Be Doing

  • Support the development of industry marketing plans including market sizing, addressable market opportunity, segmentation, opportunity profiles
  • Aggressively position and market the company as the leading enterprise software solution provider for the technology industry and event marketing solution area.
  • Develop clear, compelling industry and functional value propositions, based on pain points that resonate with customers and prospects. Own and maintain persona profiles for assigned industries
  • Work with product management, product marketing, sales enablement, and demo teams to guide development of industry-specific solutions, technologies and demos
  • Work with marketing programs and field marketing teams to execute annual and quarterly go-to-market plans including, for each key industry: awareness, demand generation, sales enablement and partner plans; and supporting materials/content.
  • Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organization
  • Develop effective sales and marketing tools that enable Sales to successfully win new business. Provide direction and/or drive the creation of industry- and function-specific content including web content, collateral, white papers, customer presentations, customer case studies, ROI models, and solution demos
  • Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling
  • Support win/loss analysis, customer requirements, competitive positioning, and more.

 

What You Need for this Position

  • A minimum of 8 years total work experience with 3-5 years of experience in industry, solution and/or product marketing in the enterprise software market
  • Experience working in and/or marketing to, the target industries and business functions
  • Strategic thinking and ability to define and pursue high level objectives.
  • Proven ability to understand and communicate business processes, business challenges and associated infrastructure requirements effectively within different vertical industries and/or business functions.
  • Proven ability to provide direction for a solution, or set of solutions in an industry or functional area, including building a market-driven business case, developing a marketing and launch plan, creating compelling messaging based on customer pain points, and working closely with customers, industry experts, press and analysts
  • Proven personnel management and leadership skills. Ability to work in cross-functional teams and collaborate closely with marketing colleagues
  • An entrepreneurial drive and work ethic and attention to detail
  • Ability to prioritize in a results-driven, collaborative environment
  • Aptitude for technology and ability to connect technical concepts with customer value
  • Outstanding written and verbal communication skills
  • Experience working with technology partners and system integrators to develop and implement partner marketing plans a plus
  • BA in marketing, business, computer science or related field. MBA a plus.