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Press Release / October 31, 2023

Vista Equity Partners and Vista Credit Partners Named to Inc.’s List of Founder-Friendly Investors

Vista Equity Partners Honored for Fourth Consecutive Year for Helping Founder-Led Enterprise Software Businesses Scale to New Heights; Vista Credit Partners Recognized in Inaugural Lender Category

AUSTIN, Texas, October 31, 2023Vista Equity Partners, (“Vista”), a leading global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, and Vista Credit Partners, Vista’s credit-investing subsidiary, today announced they have been named to Inc.’s list of Founder-Friendly Investors for 2023. This marks the fourth consecutive recognition for Vista in the private equity category while Vista Credit Partners takes honors in the lender category’s inaugural year. Inc. recognized how Vista’s founder relationships go beyond capital, providing resources and expertise to help founders grow their businesses.

Vista’s value creation approach sees the Firm partnering with founders and management teams to execute best practices across key organizational functions – product and technology, go-to-market, talent and business operations. One of Vista’s greatest founder resources is the Vista ecosystem and the network it cultivates through portfolio events and best practice sharing sessions. Founders and executives have the ability to connect and learn from the people who are in their shoes, have experienced and solved the same challenges and know what it takes to take their companies to the next level.

“Vista emboldens an entrepreneurial spirit in all our teams, which founders instantly recognize. This shared value serves as the bedrock for our ability to partner with founders to transform the enterprise and empower businesses through digital innovation,” said Robert F. Smith, Founder, Chairman and CEO of Vista Equity Partners. “We’re committed to leveraging our ecosystem of operators, technologists and network of executives from over 80 companies to help founders realize their vision. Being recognized as both a founder-friendly investor and lender is a testament to the range of solutions that Vista offers to allow companies to achieve growth at scale.”

Established in 2013, Vista Credit Partners helped pioneer the formation of alternative capital into growth-stage enterprise software businesses. Today, Vista Credit Partners is meeting the growing demand for alternative financing from mature, founder-led companies through its FounderDirect offering, pairing flexible, less dilutive capital solutions with operational support. Vista Credit has originated over $4 billion into FounderDirect investments, putting over $1 billion to work this year, including recent investments in aPriori, RapidAI and VideoAmp.

“Many software companies are opting to stay private for longer, leaving founders looking for alternative financing solutions to help them continue their growth trajectory,” said David Flannery, President of Vista Credit Partners and Senior Managing Director at Vista. “Vista Credit Partners being named by Inc. as one of the top founder-friendly lenders demonstrates our commitment to provide compelling capital solutions and expertise to allow founders to innovate, grow and thrive.”

Learn more about how Vista partners with founders to build and scale their business here.

About Vista Equity Partners

Vista is a leading global investment firm with more than $101 billion in assets under management as of June 30, 2023. The firm exclusively invests in enterprise software, data and technology-enabled organizations across private equity, permanent capital, credit and public equity strategies, bringing an approach that prioritizes creating enduring market value for the benefit of its global ecosystem of investors, companies, customers and employees. Vista’s investments are anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions and proven, flexible management techniques that drive sustainable growth. Vista believes the transformative power of technology is the key to an even better future – a healthier planet, a smarter economy, a diverse and inclusive community and a broader path to prosperity. Further information is available at Follow Vista on LinkedIn, @Vista Equity Partners, and on X, @Vista_Equity.

About Vista Credit Partners

Vista Credit Partners is the credit-investing arm of Vista Equity Partners and is a strategic investor and financing partner focused on the growing enterprise software, data and technology market. Vista Credit Partners employs a highly disciplined approach to credit investing while maintaining flexibility to pursue investments offering the best relative value and investing across the capital structure. As of June 30, 2023, Vista Credit Partners has grown to over $7.7 billion of assets under management. Since formation in 2013 and as of September 30, 2023, Vista Credit Partners has deployed over $11 billion. For more information, please visit

Vista Credit Partners offers solutions tailored to strategic objectives with growth-friendly terms and long-term investment horizons across both the private and broadly syndicated markets, sourcing deals directly from founder-led companies, through sponsor relationships, and from its deep network of experts, advisors and other intermediaries to support growth and unlock value through creative capital solutions and operational partnership. Vista Credit Partners has completed more than 560 software and technology transactions since inception.

The 2023 Inc. Founder-Friendly Investors list is an annual list that was announced on October 31, 2023, which included a participation fee for consideration.