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Our success and the success of our companies starts with talent. That is why Vista Equity Partners prides itself on hiring exceptional people who have the demonstrated potential to grow and develop within our investment teams, consulting practice, and our companies over the course of their career.

To do this, we match those interested in working at Vista with opportunities that reflect their strengths and talents. We strive to provide opportunities that allow our team members to pursue their passions both in and outside of the workplace, with ample opportunities for professional development. 

Vista is an equal opportunity employer committed to fostering a diverse and inclusive culture. Our highly motivated team features individuals with a wide range of skillsets and expertise required for the multitude of Vista roles across our investment, administration, operations, and portfolio company teams.

We are committed to continually strengthening the culture of excellence within our Vista family, and a key factor in that pursuit is our people. We are honored that you are considering Vista Equity Partners for your next career move, and we look forward to hearing from you.

It’s been a fabulous career – I’ve had the opportunity to have different roles in different software companies focused in different vertical markets…in each case the company has been an incredible success story.
–Bret Bolin, SourceNet Solution, Ventyx, P2 Energy Solutions, Misys, and Vista Equity Partners

OPPORTUNITIES

VISTA EQUITY PARTNERS

Vista Equity Partners employees identify investment opportunities and partner with management teams to create value across the software, data, and technology ecosystem
Vista Equity Partners offers roles for investment, operating, investor relations, and fund administration professionals interested in advancing their careers across all of our investment strategies

VISTA CONSULTING GROUP

Vista Consulting Group employees partner with our companies to offer subject matter expertise, best practices, and cross-portfolio collaboration
Vista Consulting Group offers opportunities from entry-level generalists to tenured executives across functions of sales, marketing, operations, finance, human resources, recruiting and training, product management and development, corporate development, and more

VISTA PORTFOLIO COMPANIES

Vista portfolio company employees deliver mission critical software, data, and technology solutions to hundreds of thousands of users around the world
Vista portfolio companies are seeking talent across all experience levels and functional expertise at numerous locations around the world, offering comprehensive training and development programs to employees looking to grow their skill set and advance their careers
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Product Marketing Assistant Manager (Digital, GTM)

Experienced

Cvent | Marketing | Gurgaon, Haryana

Product Marketing Assistant Manager


Since 1999, Cvent has been transforming the meetings and events industry by providing organizations with the technology they need to plan, promote, manage, and evaluate events more efficiently. As we continue to stake claim to the $565 billion dollar global meetings and events industry, we are looking for a Product Marketing Assistant Manager who fits in with our fun, fast-paced culture and has the skills to contribute to Cvent’s long-term growth. 

You will be responsible for evolving and executing the go-to-market strategy for our Event management solutions including conceiving, crafting, and executing product marketing programs and working closely with HQ & regional product management, marketing shared services, and sales in such areas as value proposition development, demand generation, and sales enablement. You will be the expert on the market, our competition, our target market, their pain points, and how our solutions address those pain points, as well as the buyers’ journey and sales process. 

 

Our ideal candidate is passionate not only about developing and supporting regional go-to-market plans, but also creating innovative and effective marketing campaigns that generate leads and delivering tools that enable sales to convert opportunities. 


If this sounds like you—and your understanding of product marketing, demand generation, customer marketing , B2B sales, and project management back it up—apply today!

What You Will Be Doing

 

  • Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategy for International markets e.g. Middle East, Africa, Asia
  • Own the marketing plans and campaigns for mobile app portfolio across APAC MEA.
  • Own the campaign process (plan, create, launch, manage) for both the prospects and clients
  • Drive product sales/growth both from new prospects and existing clients.
  • Work with marketing shared services teams to execute associated marketing initiatives and campaigns.
  • Plan and manage the launch of new products- create awareness and leads in the target markets
  • Establish value propositions and create solution messaging that differentiates our Event Management solution from direct competitors and point solution providers.
  • Develop an understanding of the buyers/ customers and buying / customer journey stages for our Event Management solution and generate a strategy that increases demand
  • Team with sales and sales management to understand the challenges faced in the Event Management selling process and develop programs and tools to improve sales effectiveness at each stage of the demand waterfall;

·         Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc.

·         Analyze, benchmark, and report on launch metrics, marketing initiatives, and product sales results.

 

What You Need for this Position

 

·         5 - 8 years of product marketing experience with software, SaaS-based, or technology products esp. mobile apps in the B2B space

·         Relevant experience developing high-impact business growth generation programs and strategy setting.

·         Entrepreneurial, creative, organized, self-motivated with attention to detail.

·         Strong written and verbal communication skills a must.

·         Excellent people skills to collaborate with HQ product management, sales, and other marketing teams.

·         Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint, Access).

·         Experience in digital marketing a plus.

·         Engineer or MBA marketing background preferred

·         Customer or sales-facing experience a plus.

·         Experience with marketing automation and CRM programs, such as Marketo and Salesforce.com, preferred.