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Product Marketing Specialist II (Public Admin)

Experienced

CentralSquare Technologies | Marketing | Lake Mary, FL

Product Marketing Specialist

 

Summary

If you thrive in collaborative and fast-paced environments and enjoy synthesizing details into clear and relevant messages—read on! As a CentralSquare Technologies Product Marketing Specialist, you will become an expert in our business and industry, leveraging that knowledge to craft product messaging that clearly differentiates our products and articulates their benefits. You are confident and take initiative to gather relevant information, can translate technical information into clear, value-based concepts, and writing comes easily for you. You’re a fast learner and eager to work in a collaborative environment among senior product marketers. You have an eagle-eye proof reading ability and can write across different marketing channels—product literature, email, website, thought leadership articles, research briefs, etc.

  

This position will focus on marketing the CentralSquare Public Administration ERP software and will prioritize revenue growth in accordance with corporate goals. Strong preference will be given to candidates who have a background in SaaS and cloud-based offerings. While we want all Specialists to have a strategic focus, this is a “hands-on” role and we are looking for a “doer” who swiftly produces various product marketing deliverables.

Skills & Requirements

Responsibilities:

Focus:

  • Develop go-to-market strategies for specific products and build product marketing plans necessary to meet company revenue goals
  • Analyze market information and identify competitive gaps and opportunities
  • Report KPIs to track product adoption and revenue targets
  • Provide product-level positioning and marketing messaging for core offerings
  • Partner with sales and product management to understand market pain points and our competitive advantages. Work cross-functionally to continuously support lead-generation efforts

Outputs:

  • Immediately translate those messages into strong product collateral by building talk tracks, product overviews, white papers and case studies
  • Lead product marketing campaigns to accelerate lead generation for ERP products
  • Develop sales enablement materials that help sellers effectively position and sell against competition
  • Support AR/PR and awareness activities including webinars, industry events, direct marketing collateral and customer case studies

Qualifications:

  • Bachelor’s Degree in Marketing, Communication, or another relevant field
  • Exceptionally strong English writing, editing and communication skills
  • Ability to analyze market research, competitive analysis, customer interviews, product positioning and distil into compelling written concepts
  • Craft product communications and with insight-driven narratives in a problem-solution format that differentiates CentralSquare solutions and builds excitement in the industry
  • Work closely with Product Marketing team, as well as Digital, Brand and Account-Based Marketing teams