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Director Product Marketing

Experienced

TIBCO | 78100 Product Marketing | Boston, MA

We are looking for an innovative and visionary Director of Product Marketing who will be responsible for driving marketing strategy and GTM for TIBCO Spotfire. You will have a background in analytics and business intelligence products and have a good understanding of modern SaaS, cloud-native solutions. You will have the opportunity to lead cross-functional teams across marketing to develop compelling go-to-market initiatives and sales enablement programs while being a key owner of our product positioning and messaging. This position will also require close collaboration and partnership with senior Executives across functions including Campaigns, Product Management, Development, Sales and The Chief Analytics Officer. You are located in Denver, CO or Boston, MA but we might consider other locations for exceptional candidate.
Skills & Requirements

  • Lead global go-to-market for TIBCO Spotfire.
  • Evangelize and be a spokesperson for TIBCO Spotfire to create a “buzz” in the marketplace and drive higher value to customers and the business.
  • Identify customer needs, key personas, market trends/competitive landscape and build differentiated positioning and messaging for TIBCO Spotfire.
  • Improve brand awareness by supporting analyst relations and PR activities.
  • Define marketing plans and build marketing content in the form of messaging guides, presentations, solution briefs, articles, press releases, blog posts, digital assets in close collaboration with Campaigns and Digital teams.
  • Lead the development of sales training materials, and train global field and inside sales organizations.
  • Plan and execute new product launch activities using effective tools and techniques to maximize market penetration and sales impact.
  • Build content for Web, Community and Social Media properties.