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Senior Campaign Manager

Manager

TIBCO | 78000 Core Marketing HQ | Greenwood Village, CO

The Sr. Campaign Manager (Marketing Campaign Architect) is responsible for driving key campaigns from concept through release, working alongside Marketing, Sales, Product Marketing and Operations, with the sole purpose of driving marketing qualified leads (MQLs) and ultimately marketing sourced pipeline and bookings. This will include the coordination of targeting, planning, strategy, execution, campaign analysis, business insights, demand gen mix, cross-team collaboration, virtual team leadership and leadership reviews, and scorecard & budget management.

The Sr. Campaign Manager is responsible for building the campaign from the ground up, track and refine based on performance indicators; demonstrates accountability for MQLs and conversion targets; and, works collaboratively in a highly-matrixed environment to successfully align with company objectives and desired outcomes. 
 
Skills & Requirements

Business and Strategic Planning:
Grow marketing contribution pipeline/bookings via deliver of sales-ready MQLs, transform how TIBCO engages and influences buyers, and identify incremental growth opportunities by creating, executing and leading the demand generation campaign motions for top strategic priorities, with clear goals, objectives, strategies and tactics.

Campaign Planning, Execution, and Results Driven:
Develop and execute actionable TIBCO campaign plans that can scale across field, partner and customer, with a clear focus on quality execution and campaign outcomes that lead to MQLs.

Marketing Functional Knowledge:
Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content mapping / development management, and the marketing mix across the buyer’s journey. Represent the TIBCO brand presence to ensure high quality experience at every touch point.

Communications:
Excels in clear and concise verbal and written communications; can lead and orchestrate virtual teams to drive alignment from concept through release; lead periodic campaign reviews; and share regular updates to key stakeholders.

Relationship Management:
Build strategic marketing partnerships internally and externally, to influence, motivate, and move the campaigns function forward. Also knows how to manage expectations clearly when plans need to shift or be managed differently using data driven decisions and a mix of emotional intelligence.  Successfully leverage subject matter experts across functional areas to build campaign frameworks (Targeting, Messaging, Positioning, Content, Sales Motions).

Track, Measure and Refine:
Measure the metrics, capture and provide business insights, and consistently report impact.