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Senior Director, Growth Marketing

Director

MINDBODY | Products & Engineering | San Diego, CA

MINDBODY is hiring a Senior Director of Growth Marketing to be a key leader in the consumer Marketplace team. Reporting to the SVP of Marketplace, this is a unique opportunity to help build and scale a world class consumer marketplace for fitness, wellness, and beauty (10x opportunity). We need an experienced performance marketer and growth leader to drive multi-channel acquisition, search, retention marketing, partnerships, and various growth marketing campaigns that drive exponential user growth. This leader thinks end to end - from first customer touch to app download, registration, and conversion, working across marketing, product, engineering, analytics, and consumer research to execute. With the ultimate goal – grow our user base!  

            Principal Duties & Responsibilities

  • Define and own the end to end growth marketing strategy and roadmap with primary focus on driving growth to our mobile app.
  • Drive performance marketing, paid search, retention marketing, partnerships, analytics, research; partnering closely with dedicated product, design, and engineering to execute in-product growth levers.
  • Lead with an analytical and results-driven mindset, taking a relentlessly funnel driven, test oriented approach, optimizing every stage of the user’s path to purchase. –
  • Stay on top of market trends and competitors that enable us to create best in class growth marketing strategies to increase our presence and penetration.
  • High tolerance and expectation for identifying new growth levers via growth campaigns, hacks and experimentation (e.g. trials, promos, referrals, giveaways).
  • Own/create the infrastructure needed for rapid growth - evaluate tools, attribution models, testing capabilities, dashboards, reporting needs.
  • Drive accountability to performance against a set of KPIs (app downloads, bookings, revenue) and, first and foremost, user growth.
  • Own the marketing budget, optimizing spend across channels, consumer segments, and geographies - Build/lead a world class team, instilling a growth mindset and culture of impact.

     

    Minimum Qualifications & Requirements

  • 14+ years of experience in performance marketing within mobile app space; with a minimum 5 years in a management role.
  • Experience in digital marketing, paid search, retention marketing, and partnerships driving mobile app adoption. (Experience in consumer product management preferred)
  • Love of data - Analytical, funnel driven, experimentation driven.
  • Proven track record building a growth strategy from the ground up, connecting it to a tight roadmap & execution plan, and driving measurable results.
  • Experience working across various internal and external marketing technologies, testing, and tracking solutions.
  • Experience leading, hiring, and building teams, establishing cultures & rhythms.
  • Ability to collaborate across multiple functions driving toward a common goal (marketing, data science, product, engineering, BD, PR, social, brand & creative teams)
  • Experience working in a fast paced, entrepreneurial, growth minded consumer company.
  • Prior startup experience a plus.