Private Equity Portfolio
Integral Ad Science
Leading independent provider of digital ad measurement and analytics for advertisers, agencies, publishers, social networks, and technology platforms.
Integral Ad Science measures media quality to verify and optimize the placement of digital ads through its fraud, viewability, brand safety, and optimization capabilities. The Company helps advertisers and publishers ensure that every digital ad impression is effective and analyzed for its impact on consumer actions. Integral Ad Science has operations in 13 countries and partners with over 2,000 advertisers and publishers around the world.
Integral Ad Science was founded in 2009 and is based in New York, NY.
Vista Equity Partners Fund VI acquired Integral Ad Science in July 2018.