Private Equity Portfolio


Year of Investment: 2016
Portfolio Status: Former
Headquarters: San Mateo, CA


Marketo provides the leading marketing software and engagement platform designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy.

Marketo, Inc.’s core solution is the Marketo Engagement Marketing Platform, which enables the execution, management, and measurement of online, social, and offline marketing activities and customer interactions. The Company’s platform enables marketers to automate the critical processes designed to generate new customer leads, convert leads into new customers, and upsell more products and services to existing customers and has a strong and demonstrable ROI. Marketo’s solutions are used by over 4,600 customers in a wide variety of industry verticals including business services, communications, education, energy, financial services, health care, and life sciences.

The Company was founded in 2006 and is headquartered in San Mateo, California with operations worldwide.

Vista Equity Partners Fund V and Vista Equity Partners Fund VI completed a take private of Marketo in August 2016.

Adobe acquired Marketo in October 2018.