Private Equity Portfolio
Marketo provides the leading marketing software and engagement platform designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy.
Marketo, Inc.’s core solution is the Marketo Engagement Marketing Platform, which enables the execution, management, and measurement of online, social, and offline marketing activities and customer interactions. The Company’s platform enables marketers to automate the critical processes designed to generate new customer leads, convert leads into new customers, and upsell more products and services to existing customers and has a strong and demonstrable ROI. Marketo’s solutions are used by over 4,600 customers in a wide variety of industry verticals including business services, communications, education, energy, financial services, health care, and life sciences.
The Company was founded in 2006 and is headquartered in San Mateo, California with operations worldwide.
Vista Equity Partners Fund V and Vista Equity Partners Fund VI completed a take private of Marketo in August 2016.
Adobe acquired Marketo in October 2018.
Bizible is a leading provider of revenue attribution and planning software to help B2B marketing teams improve decision-making and performance through its sophisticated omnichannel, every-touch attribution technology. Bizible has over 350 customers worldwide.
Marketo acquired Bizible in April 2018.
ToutApp is a sales enablement platform that automatically logs data into the CRM and marketing automation system and helps optimize sales processes with tracking, templates, and analytics. ToutApp aids thousands of sales teams in closing more deals and improving win rates.
Marketo acquired ToutApp in April 2017.