Private Equity Portfolio


Year of Investment: 2015
Portfolio Status: Current
Headquarters: New York, NY


Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation, and reporting across every media channel.

Mediaocean, LLC is the leading provider of advertising software and powers over $100 billion of global media buying. The Company’s solutions automate every aspect of the advertising workflow, from planning and buying to analyzing and optimizing, to invoicing and payments. Mediaocean’s open cross-media platforms have unmatched reach and bridge traditional and digital media, serving more than 80,000 users across advertisers, agencies, broadcasters, and publishers worldwide.

Mediaocean was formed in 2012 through the merger of Donovan Data Systems and MediaBank and is headquartered in New York, NY.

Vista Equity Partners Fund V made an equity investment in Mediaocean in August 2015.