Private Equity Portfolio
Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation, and reporting across every media channel.
Mediaocean, LLC is the leading provider of advertising software and powers over $100 billion of global media buying. The Company’s solutions automate every aspect of the advertising workflow, from planning and buying to analyzing and optimizing, to invoicing and payments. Mediaocean’s open cross-media platforms have unmatched reach and bridge traditional and digital media, serving more than 80,000 users across advertisers, agencies, broadcasters, and publishers worldwide.
Mediaocean was formed in 2012 through the merger of Donovan Data Systems and MediaBank and is headquartered in New York, NY.
Vista Equity Partners Fund V made an equity investment in Mediaocean in August 2015.
VideoAmp is an integrated television operating system that enables advertisers to plan, buy, and measure the success of targeted campaigns across devices and media types. The Company delivers software and data applications for automated television, digital, and cross-screen video advertising that optimize audience reach and messaging.
Mediaocean completed a minority investment in VideoAmp in April 2017.
INVISION provides cross-device advertising sales and inventory management software to the cable, broadcast, syndication, satellite and MVPD (multichannel video programming distributor) markets. The transaction allows Mediaocean to create a neutral software platform that tightly integrates buying and selling workflows for enhanced end-to-end efficiency.
Mediaocean acquired INVISION in June 2016.
ColSpace provides cloud-based media planning software to agencies and enterprise advertisers. The transaction will allow Mediaocean to extend its solution set into planning and expand its geographic reach.
Mediaocean acquired ColSpace in May 2016.
BCC AdSystems (“BCC“) is an Australia-based provider of software solutions for the Asia Pacific (APAC) advertising, marketing and media industries. The transaction will allow Mediaocean to expand its geographic reach and to increase its investment in new product development.
Mediaocean acquired BCC AdSystems in January 2016.
METIS is a software platform that was developed internally by WPP to facilitate the digital ad buying workflow. The transaction will allow Mediaocean to improve its Prisma platform and to increase the usage of Prisma in the United Kingdom and other key geographies.
Mediaocean acquired METIS in December 2015.