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Paid Search Specialist

Experienced

Mediaocean | MBuy

We are looking for a detail-oriented rising star to be our Specialist for Search.  MBuy’s Paid Search Specialist will manage every step of the PPC search program.  You will need to work closely with both client partners and your MBuy teammates to provide planning, buying, and optimization recommendations for all of your key accounts.  You will work with a team to develop media strategies and recommendations. This includes: presenting on strategy media recommendations with data driven rationale utilizing historical, competitive, and customer research.  The Paid Search Specialist will have a background that includes “search plus” experience – you’ll need a working knowledge of how search performs in combination with other media – re-marketing, social, programmatic, video, display, and even traditional media. 

Responsibilities

  • Develop, launch, and optimize effective paid search programs based on client marketing goals
  • Establish client-specific paid search objectives, strategies, budget estimates and insights
  • Create, implement, optimize, and analyze campaigns for all assigned accounts, including keywords, creative, targeting, bid strategies and management, landing page strategies, and competitive analyses
  • Support campaign performance and recommendations to clients with Media Strategy and Business Development teams
  • Work with Google, Bing, bid platforms, and other search tools
  • Collaborate with Marketing to help develop search case studies and contribute to MBuy thought leadership with blogs, whitepapers, and webinars
  • Stay on top of search, media, and customer buying trends
  • Some travel may be required (10%)
Skills & Requirements

  • 1-2 years of experience in search strategy and execution; preferably 3+ years total of media related experience
  • Extensive experience with search tools and bid management platforms
  • Strong cross-media strategy experience
  • Proven leadership ability across internal and external contacts.
  • Detail-focused, quality-driven, analytically-minded
  • Deep interest in all things search-related
  • Works will in collaborative team environment
  • Strong presentation and communication skills
  • Solid business acumen with ability to upsell a client through the use of innovation, performance and creativity