Our Firm


Jessica Cash

Managing Director, Go-to-Market | Vista Consulting Group | Austin

Jessica Cash joined Vista Consulting Group in 2017. Ms. Cash works in Vista’s Go-To-Market Practice where she is responsible for partnering with Vista’s portfolio companies to deliver results by optimizing marketing, sales, and post-sales with an emphasis on customer success and supports talent development for portfolio company executives.

Prior to joining Vista, Ms. Cash served as the Head of Sales & Marketing Solutions New Product Development at CEB (now Gartner), where she designed, launched, and sold professional services products related to go-to-market. She also served as an advisor for CEB Ventures, a program by CEB designed to explore and invest in bleeding edge technologies. Before her time leading the Solutions team, Ms. Cash worked at Gartner as a Senior Engagement Manager, where she was responsible for driving sales force effectiveness, optimizing sales force enablement resources, improving sales processes, and adjusting coverage models for Gartner’s clients.



B.B.A. in Finance, University of Michigan

Executive Assistant

Briana Rose